Emporio Armani

Emporio Armani dresses a woman in a style that is also functional and fun. Maximum comfort and fashion are the most important attributes when it comes to this collection. Like the other signature Armani collections, the Emporio Armani Women's Underwear Collection prides itself on being practical, high quality and beautiful. Giorgio Armani always says, "Elegance is not about being noticed, it’s about being remembered." The Emporio Armani collection follows his statement with its collections by creating flawless styles with chic and perfected craftsmanship. The woman wearing styles from the Emporio Armani collections will be remembered for their functional, fun and trendy styles.

Giorgio Armani is one of the most well known fashion designers in the world. His clean, tailored lines have made him a leader in the fashion industry since his namesake brand, Armani hit the scenes in 1975. Since then Giorgio Armani has created many collections ranging from perfumes to jeans to accessories and then underwear. In 1982 the Emporio Underwear Collection hit the stands in Europe as a way to dress those that wore it in an urban, stylish, yet cozy undergarment. The collection was introduced to the United States in the early 2000s. Giorgio Armani is well known for his use of unconventional advertising methods. He was one of the first designers to advertise with television spots, enormous street ads and direct mail advertisements. He was also one of the first designers to partner with the cinema to design clothing movies to give the collections maximum exposure.

Each year Milan's fashion week spotlights Emporio Armani. It is the only collection of the designer's in that spotlight. The collection gained worldwide attention when Victoria Beckham joined as the model in 2009. David Beckham, Megan Fox, Cristiano Ronaldo and Rihanna have also been the face and body of Emporio Armani. The sleek microfiber of the Camelia bras and panties give the style a smooth look under any type of clothing while the stretchy lacy and mesh in the Gardenia lingerie give the style a trendy, sexy feel. The Emporio Armani Stretch Cotton Trunk was selected for the 2010 and 2011 for the Undies Award Best Trunk.

Those who fall in love with Emporio Armani say they remain loyal to the brand from the day they buy the first article of clothing. Customers say there are few collections with accessible prices that make it into the international spotlight, but Emporio Armani targets the everyday lifestyle of women at every age. This lifestyle yearns for a moment of comfort in the craziness of life. Women say the panties are so soft they can either wear them under clothing or even just sitting around the house with a matching top.

Looking and feeling beautiful is what Emporio Armani is all about. The elegance of the collection's panties and bras bring that feel to the everyday woman while allowing them to be active throughout the day. Like all of Giorgio Armani's collection, the Emporio Armani collection promises a timeless sense of style.

Emporio Armani uses its sexy style and fine fabrics to make high quality men's underwear. Fabrics like cotton, modal and a stretch cotton are the secret ingredients to the perfect underwear. These fabrics give great comfort, a tailored fit and have a long shelf life. The Emporio Armani line offers natural cotton Emporio Armani briefs and stretch cotton briefs, cotton stretch trunks, cotton hip briefs, modal trunks and button fly model knit boxers. All are accented with the famous Armani logo on the waistband or somewhere on the underwear so the world knows you are dressed to impress... even if you don't tell them.

Emporio Armani was started in 1981 by famous designer Giorgio Armani. Armani launched his first company in 1975. By 2001, he was acclaimed as the most successful designer to come from Italy Armani is known for launching many collections and having the biggest endorsements. In 2008 he took the world by storm by featuring in New York a larger-than-life soccer star, David Beckham on a billboard wearing nothing but his Armani underwear. Women flocked to the stores dreaming their men would look like Beckham in Emporio Armani. In January 2010, Emporio Armani mens underwear selected Cristiano Ronaldo for their spring/summer campaign. The Portuguese soccer player, who is known for his rock-hard abs, replaced Beckham, who decided to create his own line of underwear after seeing Armani's great success in the marketplace.

The collections of Emporio Armani underwear at HisRoom.com have any style men are looking for in underwear. The Big Eagle collection features a large version of the Emporio Armani eagle on the briefs. This collection is great for the man who wants to shout out he's wearing the brand, but still get the same level of comfort. The Eagle collection also has a big eagle logo, but instead is on a stretch cotton trunk. The stretch Cotton and Stretch Jersey Armani collections are just that - full of stretch and comfort. Not to thumb its nose at value, Emporio Armani 3-packs of cotton boxers, briefs and t-shirts are a best seller. The Natural Cotton collection offers a selection of underwear for men who love the basic combed cotton underwear. The cotton briefs provide a slim fit. The softest collection could be the Modal collection. The name says it all, as the clothing is tagless and is made with 95% modal cotton fabric.

The Armani Stretch Cotton Trunk won a 2011's hisroom.com Undie Award for the Judges' Favorite Trunk. The trunk features a cotton stretch jersey knit with a soft cloth finish, making it ideal for everyday wear. Men love how they contour to the body and provide extra layers for breathability.

A man wearing Emporio Armani is confident, seductive and comfortable. There's no promise you will look like Cristiano Ronaldo or David Beckham in the underwear, but you can definitely be as comfortable. Emporio Armani designers are always coming up with stylish, innovative new pieces to have the best dressed men in their corner.