Calida

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.

Calida Lingerie & Bodywear

Calida lingerie is one of Europe's leading manufacturers of beautiful, high-quality lingerie and activewear for women. Based in Switzerland, Calida has an international reputation for exceptional fabrics, comfort and fit. Lingerie by Calida has clean, classic lines that stay in style year after year. The Calida lines include panties, boy shorts, briefs, thongs, bras and demi-bras, as well as camisoles and sleepwear.

Panties are offered in a variety of classic styles, including high-cut briefs, traditional briefs, boy shorts and thongs. Some are embellished with stretch lace. But what makes Calida panties exceptional are the fabrics.  Whether cotton blends, stretch cotton or 100% pure organic cotton, Calida panties are beloved for their softness. Reviewers have gone so far as to say that Calida panties are the "Cadillacs of panties."  That isn't their only benefit; Calida products are durable, holding up wash after wash. Panty waistbands are designed to lay flat against your skin without digging. And the leg openings are just right--no riding up.

Calida bras enjoy the same reputation. No over-the-top designs or trendy embellishments here. Their bra styles include bustier-style soft cup bras, contour bras and underwires. Many styles are offered in cotton and cotton blends. The simple, meticulous construction features bras made of soft poly modal on the outside and smooth cotton on the inside against your skin. Some soft cup styles have lightweight cups with gentle soft padding, to add subtle shape and support. Calida also  offers cotton rib bra tops and cropped soft cup bras that are as good for sleeping as they are for all day wear. Some styles are completely metal-free. Customers also love Calida's underwire bras, saying they fit perfectly and are the most comfortable bras they own. Calida bras are often popular with women who wear smaller sizes. Most bras range from extra-small, the equivalent of a 32B bra size through large, which compares to a 38B bra size.

Calida sleepwear has a fanatically loyal following. It is not the least expensive sleepwear on the market, but fans say its's worth every penny. The long sleeved cotton nightgown, offered in pale blue, pastel pink and white is ultra soft cotton that will keep you comfortable all year long. For some, this is the only nightgown they'll wear because of its incredible comfort. Calida also offers wool and silk blend leggings and tees that are great for sleeping, lounging and even as an extra layer in cold weather. With thermal warmth and moisture-wicking properties, these garments are as comfortable as they are versatile. Other sleepwear styles include short sleeved nightshirts and camisoles.

Calida is headquartered in Switzerland. All products by this manufacturer are created of fabrics that meet the Oeko Tex Standard. All fabrics are made from organically grown natural fibers, or man-made fibers attuned to sensitive skin and chemically sensitive immune systems. Calida AG is a member of BSCI, which is the Business Social Compliance Initiative. A join European venture, BSCI is a monitoring system with the goal of improving socially responsible standards in manufacturing and distribution.

Calida lingerie is instantly recognizable for its clean lines and  superb fabrics. Yes, it may be more expensive than other brands, but the high quality, expert construction, thoughtful design and outstanding comfort make it well worth it.

Calida is a Swiss company that has been making high-quality 'bodywear' for over seventy years. Calida products are known for excellent workmanship, natural fabrics, durability and comfort. The Calida line includes women's lingerie, underwear, sleepwear, loungewear and more and is a leading brand in Europe. Long a favorite of women who prefer high-quality natural fabrics, Calida's mens underwear continues the tradition.

Calida Bodywear pieces for men include boxer briefs, mens t-shirts, boxers and what they call the slip. The slip is along the lines of what we know as a bikini brief or sport  brief. Like all Calida pieces, the slip has a classic fit with a full bottom and full rise. Most Calida underwear styles are fabricated of 100% mercerized cotton. Some styles are polymodal and cotton blends to insure a soft stretch fit that holds up wash after wash.

Calida collections for men include the Activity collection of boxers, boxer briefs, slips and tees. Shirts and boxers are 100% mercerized cotton, while the slips and boxer briefs have a little spandex for stretch and fit. The Noblesse collection offers a slightly leaner fit, while still being constructed of mercerized cotton and cotton blends. The fabric is extremely soft against the skin, with a subtle sheen. The Statement collection offers their classic slip style with a contour pouch. The boxer briefs have a smooth elasticized leg opening to keep them in place without bulk.


Calida tee shirts come in a variety of styles, including tee neck, crew neck and a sleeveless style. All of them have cleans, classic lines, a slightly longer length to stay neatly tucked in and meticulous construction. Collars lay flat and retain their shape.

All of Calida's men's styles are offered in basic black and white. Underwear sizing runs from small through extra large, which is the equivalent of waist sizes 28-42. Tee shirts run from size small through extra-large; chest size equivalents of 34"-48".

Calida, which is a division of Aubade,  is committed to the purity of their fabrics, which meet extremely high standards including:

  • All substances that are suspected of triggering allergies or illness are prohibited.
  • Heavy metals (such as chromium, copper and nickel, which can be found in certain dyes) are prohibited or minimized.
  • Pesticides that are used in the growing of cotton are prohibited.

In addition, Calida is committed to ethical corporate responsibility in terms of environmental standards, working conditions and paying a living wage. The company is a member of the Business Social Compliance Initiative, a joint European organization that monitors socially responsible standards in both distribution and manufacturing.

Men who buy Calida underwear know they are buying exceptionally high-quality goods. Although the price point is higher than for other brands, the material, construction, comfort and fit are well worth it.  Once you try Calida underwear and tees, you may very well become a fan for life.  Knowing that the products are made by an environmentally and socially responsible company allows customers to feel good, do good and look good.